Sprezzatura is an Italian word that has no equivalent in English. It means a studied nonchalance — a graceful way of being without apparent effort. Sprezzatura is an art form consisting of making the difficult look easy. The word is embedded in the DNA of the Carolina Bucci collection the way jasmine is embedded in the night air here in California. It makes perfect sense that when Carolina Bucci decided to open a new shop in the fall of 2025, she chose Montecito. We’ve been practicing our own version of sprezzatura for a century without knowing there was a word for it.
The Art of West Coast Sprezzatura
Published on 5 minutes read
Maybe the art of west coast sprezzatura comes down to this: knowing what matters and forgetting the rest.
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